Entrepreneurship

Mt. Pleasant line dancing

What started small is now filling dance floors with line dancers

Backyard Boots & Beats is not only bringing people together through line dancing—it’s creating consistent foot traffic, supporting local venues, and building an ecosystem where community-driven entrepreneurship can thrive.

Latest in Entrepreneurship
Mt. Pleasant ice cream
Outskirts Cafe expands menu to serve Mt. Pleasant ice cream

Outskirts Cafe is growing beyond its breakfast and lunch roots. Beginning in April, the Mt. Pleasant cafe is introducing a new offering that’s set to extend its hours—and bring a familiar favorite back to a well-known corner of town.

Center of Peace Mt. Pleasant
Center of Peace owner combines background in behavioral and mental health with holistic wellness

With a goal of building community and healing in a holistic way, Center of Peace in downtown Mt. Pleasant offers a variety of wellness experiences.

Women in Business Mt. Pleasant
Chamber initiative creates meaningful space for women leaders to connect

What started as a simple idea—to create space for women in business to connect—has grown into a dynamic, year-round series in Mt. Pleasant.

Mt. Pleasant salt cave
New salt cave in downtown Mt. Pleasant uses salt therapy to offer relaxation

A new business in downtown Mt. Pleasant is helping residents of all ages relax and breathe a little easier. Calm Cove Salt Cave offers active halotherapy sessions, family-friendly salt play, beach-inspired relaxation, and even virtual reality experiences—each designed to give your mind and body a break.

Outskirts Cafe Mt. Pleasant
Outskirts Cafe opens after a nationwide search for the right home

Co-founders Chris Houlette and Bob Godich bring all-day breakfast and lunch, award-winning experience, and long-term vision to the former Dozer’s location at their new Outskirts Cafe.

Wayside Central Mt. Pleasant
Wayside Central marks 50 years of music and memories

For 50 years, Wayside Central has been a place where memories are made and music never stops. Family-owned since 1975, the Hunter family’s dedication—and the loyalty of their staff and community—has kept the nightclub present in Mt. Pleasant for generations.

Mount Pleasant Soda Lounge
Mother-daughter team is shaking up downtown with the Mount Pleasant Soda Lounge

After opening their first location in Farwell this summer, a mother-daughter team has quickly expanded with their new Mount Pleasant Soda Lounge—serving creative sodas, ice creams, and now food—bringing a fresh spark downtown.

Karin S. Jenson brings global AI expertise to mid-Michigan businesses

Two Rivers AI Consulting, founded by Karin S. Jenson in Mt. Pleasant, aims to empower small and mid-sized businesses in central Michigan by making artificial intelligence accessible and practical. With over a decade of experience working with global AI leaders, Jenson is passionate about ensuring local businesses embrace technology to solve problems and enhance operations.

More than Massage: The transformative mission of Three Oaks Therapeutics

Transformative. Accessible. Inclusive. Those three key words encompass the mission of downtown Mt. Pleasant’s Three Oaks Therapeutics. Co-owners Marin and James Wood share their approach to wellness through their small business, ensuring all clients feel comfortable and cared for. 

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